What does cruelty-free mean?
Cruelty-free in the fragrance and beauty industry means products that have been developed without processes that involve testing on animals.
What brands are cruelty-free?
Several fragrance and beauty brands are 100% cruelty-free, making ethical shopping choices much easier for us all. Our top cruelty-free brand picks include:
Our top picks: The best cruelty-free perfumes and fragrances
Philosophy
Philosophy Amazing Grace Ballet Rose Eau de Toilette Spray 60mlOne of Philosophy’s key values is their belief in cruelty-free treatment of animals and therefore, they don’t use any animals at any point throughout the product development and testing processes. The brand has been bunny-certified since January 2023. Their clean and eco-responsible formulas create scents derived from ethically sourced and natural ingredients. Amazing Grace Ballet Rose layers rose, peony and lychee for a captivating feminine scent.
Laurelle
Laurelle Executive Man Aqua Eau de Toilette Spray 100mlLaurelle London pride themselves on creating products with a professional level of performance which are also vegan and cruelty free. Like the Laurelle Executive Man Aqua Ea de Toilette Spray. A crisp, spicy fragrance for the modern man — refreshing and longlasting — the perfect cruelty-free gift for him.
Ariana Grande
ARIANA GRANDE Cloud Eau de Parfum Spray 100mlThe Ariana Grande brand R.E.M. beauty is another cruelty-free perfume and fragrance alternative. For a fresh, clean scent reach for the Ariana Grande Cloud Eau de Parfum. This uplifting fragrance evokes joy and positivity with an alluring blend of lavender blossom, pear and bergamot combined with warming spices and sensual musks. This cruelty-free fragrance will soon become your go-to.
The best cruelty-free home fragrances
AromaWorks
AromaWorks Room Mist Inspire 100mlLooking for the best cruelty-free home fragrance? Every single AromaWorks formula is cruelty-free, vegan and 100% natural with no synthetic fragrances or other chemical ingredients. Try the AromaWorks Inspire Room Mist for a product formulated entirely from natural ingredients and 100% pure essential oils. An instant boost of natural, cruelty-free fragrance to your home and fabrics with notes of black pepper and bergamot, paired with citrus lime and mandarin.
Our top gift picks: cruelty-free skincare
Dermalogica
Dermalogica are recognised as a cruelty-free brand by both PETA (People for the Ethical Treatment of Animals) and Leaping Bunny, in addition, Dermalogica are certified vegan on all their products.
Dermalogica Kits Daily Brightness Boosters Skin KitGift sets are a great way to introduce yourself to a new brand, dip your toe into their formulas and test the waters. After all, skin is unique. Begin your cruelty-free skincare journey with the Dermalogica Daily Brightness Booster Skin Kit. Formulated to treat dull, winter skin this brightening trio includes powerhouse ingredients Glycolic Acid and Vitamin C — true radiance-boosting staples.
Dermalogica Kits Age Defense Skin KitPollution and ageing the primary concern? Try the Dermalogica Age Defence Skin Kit. This trio helps to prevent skin damage and premature skin ageing to create pillow-soft skin that looks brighter after one use. Including an exfoliant, vitamin C serum and SPF moisturiser. You’ll be set for months.
Organic Works
Organic Works Pro Hydration Pro Smoothing Serum 50mlClean beauty without compromise: Organic Works. That includes their pro hydration smoothing serum. Not only is it vegan, cruelty-free, certified organic, and made in the UK, but this velvety serum glides across the skin, easily settling and adapting to the skin for maximum moisture.
Ready to start your cruelty-free journey?
Delve into our wonderful world of fragrances at Fragrance Direct, to help you discover and decide what your favourite cruelty-free scent will be. Explore our full collection of perfumes and aftershaves, or if you’re looking for more information on the different smells and notes of fragrances then don’t forget to check out the Fragrance Direct blog.