JOOP! WOW! WOMAN

Enchanting, seductive and alluring are just some of the attributes synonymous with femme fatales throughout time. Such qualities epitomize JOOP's latest feminine fragrance to embody and incite a confident and liberated state of mind. Following the success of the male edition, WOW! is launching its new female interpretation as it upholds the sophistication of an exclusively shared DNA. JOOP! WOW! WOMAN is an irresistible companion that empowers women. A fragrance that is chic and refined, JOOP! WOW! WOMAN is the new scent to unveil a woman's true femme fatale.

The WOW! Woman is a modern woman who is in control of her own destiny. Her chosen fragrance is her signature and reveals her feminine power. The WOW! woman possesses an authentic and emancipated self-confidence paired with an independence from other people's expectations. Inspiring the irresistibility of the femme fatale, the WOW! Woman creates that certain magic to embolden her passion and sophisticated temperament. The WOW! Woman embodies true femininity. Seductive, hypnotic, and easily recognizable, she leaves an unforgettable and alluring trail of captivating attraction.

JOOP!, a brand renowned for its unique and eccentric elegance, appointed acclaimed perfumer Fabrice Pellegrin to create a distinctive, unexpected and bold fragrance. With a powerful and hypnotic signature, WOW! WOMAN is crafted using fine raw materials of captivating flowers and a rich and sensual white musk to shape a powerful fragrance with character and seduction. 'Deep red ingredients', Fabrice explains, 'could only embody the Femme Fatale power of seduction.' Therefore, he skilfully combined the hypnotic strength of rose infusion with sparkling and juicy facets of wild raspberry to compose the dangerous elixir, part of the floral chypre family. The duo of red rose absolute and peony creates a captivating floral heart as the green and airy notes merge with spicy and voluptuous facets. The fragrance reveals all its richness and warmth with cetalox, providing elegant amber notes, and patchouli, in a mysterious blend of woody, balsamic and leathery nuances. White musk sensually wraps the composition as it is enriched with intense and powdery facets.

A companion to JOOP! WOW! MAN, the female fragrance bottle complements her predecessor in shape yet it draws its distinctive style by the vibrancy of a deep burgundy with the audacity of an intriguing black metal cap. The attractive silhouette is seductively lacquered in burgundy to allude to the rich and dangerous elixir. Finally the bottle is emblazoned with gold lettering upon a black glossy label, to identify the distinctive brand synonymous with eccentric elegance, while introducing the new WOW! WOMAN.

A fascinating personality, who exhibits the versatility of the woman today, is the face of JOOP! WOW! WOMAN, Milla Jovovich. Acclaimed actress, model, musician, fashion designer and media personality, Milla's career encompasses a multitude of accomplishments while staying true to her impeccable sense of elegance and femininity. As a brand ambassador for JOOP!, she exudes all the quintessential qualities of the modern woman who epitomises the captivating traits of the femme fatale, sublimely characterized in the campaign. Seated at the helm, is none other than acclaimed multi award winning French director Olivier Dahan who captures the refinement and seductive sophistication of the WOW! woman. Shot in hypnotic black and white, the film creates an enigmatic and metaphoric ambiance as it utilizes the allegorical image of the white panther. When Mila appears, she is the personification of the mystifying transformation, who like the panther, embodies intuitive strength, fascination and lethal attraction. Her fragrance is her metamorphosis into revealing her true femme fatale. The femme fatale that no man can resist!