Underrated Hair Care Brands You Need to Know About

Shea Moisture is a natural haircare brand founded by the principals that their products must be made with organic, sustainably produced and cruelty-free ingredients. They’re free from all common chemical nasties too such as parabens, mineral oils and petroleum that are often found in higher-end products. Shea Moisture is a great haircare brand because they cater for all. They specialise in creating dreamy formulas for curly and afro hair types along with offering lightweight, nourishing products for less textured hair. All of their products also smell incredible with ingredients such as shea butter, coconut oil, superfruit, hibiscus and so many more!

Natural World is a haircare brand that focuses on totally natural and organic products. They use natural active ingredients from around the world to create affordable luxury haircare. You’ll find amazing ingredients such as Moroccan argan oil, Brazilian keratin, chia seed oil, coconut water, quinoa, charcoal and mint. You may not have heard about this brand before but as you can see they’re quite the lovers of oils which are so hydrating and nourishing for your hair.

Sustainability-led hair (and skincare) brand, Love Beauty and Planet, create products that are packaged in 100% recycled plastic bottles and jars, helping you to give a little bit of love back to our planet without compromising on beauty-boosting results. They also believe in the power of small acts of love to make you and the planet a little more beautiful every day with ethically sourced ingredients and PETA-accredited, cruelty-free and vegan formulas.

“There’s more to life than hair… but it’s a good place to start” – the Aussie philosophy. Aussie actually did start in the land down under, with a bunch of plants. Fast forward to today and Aussie are stocked globally and are hair superheroes here in the UK. You may have seen them on the shelves when making your way through the beauty departments in town but at Fragrance Direct you can make extra savings by shopping their incredible products online.

From their humble roots of a brother creating a brush to help his sister style her hair to the tool used by superstar hairdressers to create endless iconic hairstyles, Denman creates hair tools that help to completely transform your look. In the world of haircare, the brush you use to detangle and tame your strands is just as important as the products you put in it and this brand’s products are definitely worth investing in.

Which of these underrated haircare brands do you think you’ll be taking a second look at now? Whether you’re after the perfect delicate brush to minimise detangling damage or silky-smooth conditioning formulas, these brands have got you covered root to tip.