But how does it all work and how does each product gain that red stamp of Allure approval? In their official post announcing the winners, Executive Beauty Director, Jenny Bailly explained that they ‘distribute thousands of the world’s most ahhhmazing beauty products, in dozens of categories, to five-person testing teams. Carefully log their feedback over several months. Create 10-person shade-swatching panels to try umpteen lipsticks and shadows. Call cosmetic chemists and dermatologists and manicurists and makeup artists and hairstylists to find out what they love most of all, what they think about that new clinical study and what they open their wallets for.’
This year, with the help of the amazing brands we stock, some of our best products are now award-winning. So, let’s take a look!
Mugler Angel – Launched in 1992, this classic fragrance is a cult favourite. With refreshing notes of melon, coconut and bergamot coming into waves of warming oriental vanilla to finish with final notes of sweet amber and caramel.
Lancome Idole – Structured like a kaleidoscope, Idole’s fragrant accords radiate from its potent heart. This innovative arrangement of ingredients means that Idole adapts to each wearer. Harnessing her essence to become a declaration, an intention to be her best self. To become her own Idole…
Calvin Klein Women – Feminine. Sensual. Luminous. This woody floral fragrance celebrates women throughout the ages. Timeless beauty, poise and confidence. With notes of eucalyptus acorns, orange flower and Alaskan cedarwood.
Rimmel Stay Matte – The infamous setting powder perfect for achieving up to 5 hours of natural shine control. Featuring natural minerals, this powder also helps to reduce the appearance of pores. Whether you have naturally oily skin or are looking for something to set your makeup, you can’t go wrong with this baby.
Sexy Hair Healthy Surfrider Dry Texture Spray – Enriched with Mimosa Oil and moonstones, this is a lightweight, dry texturizing spray that provides texture and definition for a perfectly imperfect look. It is easy to layer so you can apply as often as you need to achieve a soft, tousled, texturized style.
St Tropez Self Tan Bronzing Mousse – A favourite of many, this is a super lightweight and easy to apply. This velvety mousse delivers an ultra-even all over tan. Infused with conditioning aloe vera and long-lasting colour, you’ll have that perfect-looking, streak-free tan that dries in an instant. All without that classic biscuit smell thanks to St. Tropez’s innovative Aromaguard technology.
Real Techniques Setting Brush – Made by the incredible professional makeup artist and beauty blogger, Samantha Chapman, this Real Techniques brush is the key to completing any look with a controlled dusting of powder or highlighter for that pixel-perfect look.
Color Wow Root Cover Up - Those dreaded greys need to stay away! But if we’re truly honest with ourselves, it’s just inevitable. Not, with this magical tool. Color Wow’s Root Cover Up is a powder that instantly camouflages grey roots without peroxide. It’ll last until your next shampoo too!
Alba Botanica Hawaiian Organic Lip Balm – Because who doesn’t love a nourished lip? This highly moisturising and deliciously fruity lip balm treats your lips to a nourishing island treat any time of the day. Let sweet coconut and jojoba seed oils take you to a tropical land far far away.
Tweezerman Slant Tweezer – Finally, we thought we’d end on a gadget you can’t live without. This 25-degree angled tip grabs every hair with precision every time. Ideal for any and every makeup bag of course!
