Dermalogica BioLumin-C Serum!

Dermalogica's new BioLumin-C Serum is a revolutionary formula representing a new paradigm in Vitamin C efficacy. Whilst Vitamin C has been used for years in skin care, we took the opportunity to embrace new technology and research that allows us to finally harness the full power of Vitamin C and enhance the skin's natural defence system to stop damage before it starts.

As one of the most potent antioxidants available, Vitamin C is a true skin care powerhouse. It's scientifically proven to tackle the biological processes that lead to skin ageing. These are Reactive Oxygen Species also known as free radicals, MMP enzyme activity and the reaction of sugar with skin proteins like collagen, known as Advanced Glycation End products. How are we exposed to these processes? Via environmental aggressors such as UV and pollution plus our lifestyle choices of smoking, diet, stress and lack of sleep. They all lead to the accumulation of molecular damage in the skin, ultimately affecting the skin's integrity, resulting in premature ageing, fine lines, wrinkles and uneven skin tone.

Advanced technology and powerful antioxidants like Vitamin C enable us to stop these biochemical reactions that trigger these structural changes, halting skin damage at its source. But when it comes to formulating with Vitamin C there are two important factors that influence its ability to deliver significant anti-ageing results.

Stability; Vitamin C must be stable in the product for it to remain active. Traditional forms of Vitamin C are easily oxidised when exposed to air, light or heat. You may have experienced your Vitamin C serum turn brown, this is evidence of oxidation which degrades the formulas efficacy. Bioavailability; In order for Vitamin C to neutralise free radicals, firm and brighten the skin, it must get to where it's needed, into the deeper layers of the skin. Many Vitamin C products are not optimised to achieve this.

BioLumin-C Serum combines an ultra-stable Vitamin C complex with advanced bio-technology to go beyond the skin's surface, delivering the natural power of Vitamin C where it's needed most. BioLumin-C Serum does more than simply brighten, firm and reduce the appearance of fine lines, it optimises skin's own defences to give brighter skin from within!

In today's world, skin damage is a daily reality, in fact as much as 50% of ageing comes from external factors such as UV, pollution and lifestyle factors. Vitamin C is proven to fight the stressors that cause the damage and this high performance serum represents a new generation of Vitamin C products that works with the skin's own defences for firmer and more radiant skin.

Advanced bio-technology fuses two forms of ultra-stable Vitamin C with Palmitoyl Tripeptide-5 along with Lactic Acid, Sophora Japonica Flower and Chia Seed Oil to fight oxidative stress and the appearance of ageing. The hydrating, non-sticky serum sinks beautifully into the skin to brighten, firm and defend.

Simply dispense a few drops from the dropper and smooth onto clean skin after spritzing with your hydrating toner. Antioxidant Hydramist complements BioLumin-C Serum perfectly as it creates a hydrating, antioxidant shield over skin to help reduce fine dryness lines and prevent the signs of ageing. Follow with your moisturiser, remembering to use a SPF in the daytime to protect against skin damaging UV rays. Try Dynamic Skin Recovery SPF50 for a broad spectrum, high level of protection with added peptides and age fighting botanicals.

Optimise your skin's natural defences for brighter skin from within! Coming soon on the 14th June!