New In
Whether you’re guided by the seasons, looking for a specific home fragrance, or a newbie seeking to discover their style-defining scent, these new-in must-have perfumes will certainly help you find what you’re hunting for. Are you searching for the perfect gift or set for that special someone? We’ve got the latest products from our favourite brands ready for you to give the ultimate fragrance present.
Has the latest Coach launch caught your eye? Or perhaps you’re after the new, bolder and more intense scent from Rabanne? How about the limited edition, pop of colour from Marc Jacobs? From men’s aftershaves to women’s perfumes, our new-in collection hosts a range of scents and brands, that you’ll not want to miss. It’s time to welcome the new trends with open arms!
Explore the latest arrivals at Fragrance Direct today.

Introducing Miu Miu Miutine

Yves Saint Laurent Libre L'Eau Nue

Discover Marc Jacobs Absolute
A celebration of empowerment, positive affirmation and believing in yourself.
New in
- Valentino Born In Roma Ivory Uomo Eau de Toilette Spray 50ml£100.95. £115.00. £14.05 .£100.95£115.00£14.05
- Guess Iconic Men Eau de Parfum Spray 50ml£45.95. £52.00. £6.05 .£45.95£52.00£6.05
- Jimmy Choo I Want Choo Collectors Edition Eau de Parfum 100ml£86.95. £99.00. £12.05 .£86.95£99.00£12.05
- MUGLER A*Men Stellar Eau de Parfum Spray 50ml£69.95. £75.00. £5.05 .£69.95£75.00£5.05
- Tommy Hilfiger Tommy New York Eau de Toilette Spray 50ml£24.95. £29.00. £4.05 .£24.95£29.00£4.05
- Prada Paradigme Eau de Parfum Spray 50ml£73.95. £85.00. £11.05 .£73.95£85.00£11.05
- Tommy Hilfiger Tommy Girl New York Eau de Toilette Spray 50ml£24.95. £29.00. £4.05 .£24.95£29.00£4.05
- Lancôme La Vie Est belle Vanille Nude Eau de Parfum Spray 30ml£62.95. £69.00. £6.05 .£62.95£69.00£6.05
- Miu Miu L'Eau Rosee Eau de Toilette Spray 100ml£111.35. £131.00. £19.65 .£111.35£131.00£19.65
- Roberto Cavalli Serpentine Eau de Parfum Spray 100ml with Bracelet£88.95. £100.00. £11.05 .£88.95£100.00£11.05
- Diesel Only The Brave Eau de Parfum Spray 125ml£76.95. £88.00. £11.05 .£76.95£88.00£11.05
- Miu Miu Fleur De Lait Eau de Parfum Spray 100ml£123.25. £145.00. £21.75 .£123.25£145.00£21.75
- Miu Miu Miutine Eau de Parfum Spray 100ml£124.95. £145.00. £20.05 .£124.95£145.00£20.05
- Marc Jacobs Perfect Absolute Eau de Parfum 50ml£88.95. £102.00. £13.05 .£88.95£102.00£13.05
- HUGO BOSS BOSS Bottled Beyond Eau de Parfum 100ml£90.95. £105.00. £14.05 .£90.95£105.00£14.05
- Ralph Lauren Ralph's Club New York Eau de Parfum Spray 110ml£96.95. £110.00. £13.05 .£96.95£110.00£13.05
- Issey Miyake Le Sel D'Issey Eau de Parfum Spray 50ml£66.95. £78.00. £11.05 .£66.95£78.00£11.05
- Jean Paul Gaultier Gaultier Divine Elixir Parfum Spray 100ml£140.95. £159.00. £18.05 .£140.95£159.00£18.05
- Yves Saint Laurent MYSLF L'Absolu Parfum Spray 100ml£125.95. £140.00. £14.05 .£125.95£140.00£14.05
- Prada Paradoxe Radical Essence Parfum Refillable Spray 90ml£138.95. £160.00. £21.05 .£138.95£160.00£21.05
- HUGO BOSS BOSS Bottled Beyond Eau de Parfum 50ml£68.95. £80.00. £11.05 .£68.95£80.00£11.05
- Versace Eau Fraîche Extrême Eau de Parfum 100ml£79.95. £100.00. £20.05 .£79.95£100.00£20.05
- Elie Saab Le Parfum Bridal Eau de Parfum Spray 30ml£37.95. £45.00. £7.05 .£37.95£45.00£7.05
- Jean Paul Gaultier Gaultier Divine Elixir Parfum Spray 50ml£103.95. £117.99. £14.04 .£103.95£117.99£14.04
Discover Prada Paradigme
Introducing Paradigme, the new signature masculine fragrance by Prada. An avant-garde and sophisticated fragrance that transcends traditional preconceptions.
Rabanne Invictus Absolu
Be victorious with INVICTUS Victory Absolu Parfum Intense: the winning masculine signature by Rabanne. Made for the hero who always leaves his mark, INVICTUS Victory Absolu captures the clash of fresh waves on warm volcanic rock through a contrasting woody, spicy, ambery accord.